Whisky investment intelligence
81 Jura expressions tracked across 2,157+ auction observations.
12-mo avg return
-3.9%
Median return
-8.0%
Volatility (±)
17.2%
Verdict
Soft market — selective buys only
Jura bottles with the largest year-over-year median price gains.
| Bottle | Current median | 12mo ago | Change |
|---|---|---|---|
| Jura Superstition | £55 | £35 | +57.1% |
| Jura Superstition 1L | £60 | £40 | +50.0% |
| Jura Boutique Barrels Feis Ile 2013 | £90 | £70 | +28.6% |
| Jura Prophecy | £50 | £40 | +25.0% |
| Jura 21 Year Old Private Estate | £110 | £90 | +22.2% |
| Jura 16 Year Old Diurachs’ Own | £55 | £46 | +18.9% |
| Jura 16 Year Old Diurachs’ Own 1L | £58 | £50 | +15.0% |
| Jura The Loch | £40 | £35 | +14.3% |
Highest median auction price — the established collectables.
Affordable Jura expressions for first-time collectors — at least 3 auction observations to confirm market liquidity.
Jura bottles that have softened — either fair-value entry points or bottles to avoid, depending on your thesis.
| SMWS 31.37 Jura 1989 30 Year Old Vaults Collection 2020 | £290 | -27.5% |
| Jura 16 Year Old Perspective No.1 | £40 | -27.3% |
| Jura Red Wine Finish Cask Edition 1L | £30 | -25.0% |
| Jura Rum Cask Finish Cask Edition 1L | £30 | -25.0% |
| Jura 16 Year Old | £47 | -23.0% |
Past auction prices are the most defensible signal of a bottle's collectable value — but they are not a forecast. The data below comes from 2,157+ hammered lots across six major auction houses; none of it is curated or pay-for-placement.
Three rules-of-thumb a working collector should keep in mind:
For a deeper view, the full Jura catalog with live prices lists every tracked expression with its full price history chart.
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